Business students may understand the theory well and still get stuck in a real-life situation.
In the JoVE webinar Designing Case-Based Business Assessments, Dr Kamilė Taujanskaitė — Vice Dean and Associate Professor of Financial Engineering at Vilnius Gediminas Technical University — shared how she addressed this issue in her undergraduate Personal Finance course.
Using 46 short JoVE Business videos and structured quizzes across course topics, she reported higher engagement and improved understanding of real-life financial scenarios from her students.
Practical Ideas for Business Faculty
Dr Taujanskaitė’s model brings three things together in one flow: interactive learning, case-based thinking, and quick assessment.
- ▪️ Use a short video to open the case.
Start with a brief real-world scenario, not a long explanation. In the Personal Finance course, short JoVE Business videos helped students enter the topic through a practical situation they could immediately analyze. - ▪️ Move straight from theory to decision making.
After the video, ask students to discuss the situation and apply the concept to it. This keeps the lesson focused on what they would do, not just what they remember. - ▪️ Use a short quiz as a checkpoint.
Dr Taujanskaitė followed each topic with a structured quiz. In her case, each quiz used 6 questions, 4 answer options, and immediate feedback, providing students with a quick check on whether they actually understood the case. - ▪️ Keep the pattern consistent across topics.
Her students knew what to expect: watch, discuss, apply, then check understanding. This repeatable structure made it easier to foster participation and keep students active across the course. - ▪️ Use quizzes to check application, not just recall.
The useful question is not only whether students know the concept, but whether they can use it in context. Short quiz checks can help flag this early, before confusion carries over into later topics.
The Next Step
In Dr Taujanskaitė’s course, the video was not the endpoint. Rather, it was the shared starting point for case discussion, concept application, and quick assessment with immediate feedback. This sequence helped her students move beyond passive familiarity into real use of the concept, with improved engagement and understanding.
With JoVE Quiz, you can build the same kind of checkpoints into your courses without adding manual grading.
