Within 24 hours, the average adult forgets nearly 70% of new information.1 For business students, that means many of the core ideas taught in lectures are quickly lost. They learn how transactions move through accounts, how markets react to policy, and how data informs decisions, but often only in theory.
Textbooks explain the concepts, yet they rarely help students see how those ideas work in practice. In many classrooms, that gap between reading and understanding is where learning stalls. Visual learning through video helps close it by turning abstract concepts into something students can observe, replay, and remember.